Thursday, 4 April 2013

Iggy Who?


I've been sent quite a few emails about Australian hip hop artist Iggy Azalea (real name Amethyst Amelia Kelly) regarding her debut single 'Work'. Personally, I don't like the song too tough - it has unnecessary swearing that isn't really needed (I know rap and hip hop music usually has swearing but doesn't necessary have to be that way - bring back conscious rap like Common and Mos Def I say), she kinda seems like a wannabe to me and I don't think it's really hip hop at all in the normal sense of hip hop but each to their own. I do however like the video which shows her struggle through the Australian desert to the top in Hollywood - bit of a long way though seeing as the US is on the other side of the world unless you go right from Australia rather than left - lol!

I also like the Louboutin shoes she wears (not ideal for the desert though) with its trademark red sole (read my book review on Christian Louboutin's book written by the designer himself about how the red sole came about in The Bite Magazine - http://www.thebitemag.com/issue6/index.html#/40/) and she does have a killer body and wear some wicked outfits - cow! It's ok, I'm not hating on her.

So in the email I was sent today, it shows the behind the scenes of how her video to 'Work' was made. We are introduced to her body double - mini Iggy (i.e. Mini Me) who assist us through the video making while big Iggy is busy filming. Mini Iggy is admittedly quite sweet but dressed in some clothes beyond her age. You also find out in the video why Iggy wears a lot of Christian Louboutin - simply because she refers to the designer's shoes a lot in the video.

I guess watching the video, Iggy does speak some truths about what some women do to reach the top in Hollywood - some of which comes back to haunt them sooner or later in life. So in ethics it's great to tell your story but overall I still don't like the song too tough.

Watch the behind the scenes of the video for 'Work' and also the finished product on YouTube:

Behind the scenes - https://youtu.be/j0NWSp4Lnno

Music video for Work - https://youtu.be/_zR6ROjoOX0

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